tag:blogger.com,1999:blog-235433516644980443.post919848438563433505..comments2024-03-27T05:08:10.195-04:00Comments on Jeff For Banks: You Can't Buy a Customer's Love?Jeff Marsicohttp://www.blogger.com/profile/12153599647481141591noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-235433516644980443.post-87705234557550198082020-05-04T10:25:33.416-04:002020-05-04T10:25:33.416-04:00This comment has been removed by a blog administra...This comment has been removed by a blog administrator.<br /><br />nsowohttps://www.nsowo.com/noreply@blogger.comtag:blogger.com,1999:blog-235433516644980443.post-55514307255189523292013-10-10T17:09:01.865-04:002013-10-10T17:09:01.865-04:00Leigh, I think the compliance monster might inhibi...Leigh, I think the compliance monster might inhibit community FIs from showing personality on social media. Many that do it, do so blandly. Could that feed negative word of mouth? I agree that community FIs must leverage all tools available to them to build a brand to be as effective as those FIs with large budgets.<br /><br />~ JeffJeff Marsicohttps://www.blogger.com/profile/12153599647481141591noreply@blogger.comtag:blogger.com,1999:blog-235433516644980443.post-48822916493265309672013-10-10T17:06:29.669-04:002013-10-10T17:06:29.669-04:00This comment has been removed by the author.Jeff Marsicohttps://www.blogger.com/profile/12153599647481141591noreply@blogger.comtag:blogger.com,1999:blog-235433516644980443.post-81956999100116905492013-10-09T16:27:16.176-04:002013-10-09T16:27:16.176-04:00This comment has been removed by a blog administrator.Bankhttp://wndweb.blogspot.com/noreply@blogger.comtag:blogger.com,1999:blog-235433516644980443.post-62894563262266644352013-10-09T15:56:52.035-04:002013-10-09T15:56:52.035-04:00All the advertising dollars in the world won’t mak...All the advertising dollars in the world won’t make a difference if your word-of-mouth campaign is nil. For instance, my credit union posts to Facebook several times a day. These posts consist of anything from pictures introducing new staff members to reports of how their most recent fund raising efforts faired, both of which are things that are directly related to my bank and my community. Interspersed with these updates are advertisements and offers. I like their page and I like their “personality”. Once a strong social media personality is established, community banks can smoothly integrate that presence into an <a href="http://www.zootweb.com/blog/index.php/improving-customer-service-social-media/1341/" rel="nofollow">exceptional customer service platform</a>. If community banks truly focus on just that….the community, they can definitely compete with impersonal mass advertising.Leigh Enselmanhttp://www.zootweb.comnoreply@blogger.comtag:blogger.com,1999:blog-235433516644980443.post-13821803908617498432013-09-28T12:47:27.534-04:002013-09-28T12:47:27.534-04:00Kap,
You have just zero'd in on a business mo...Kap,<br /><br />You have just zero'd in on a business model that earns loyalty through rate. It costs the traditional bank branch 1.23% in operating expenses as a percent of average deposits. Branchless banks have a distinct pricing advantage because they don't incur that 1.23%.<br /><br />If the comfort of having a branch is not important to customers; if they don't care about having a relationship with a banker because of their current or future situation; and if the US Treasury's majority ownership of Ally does not make customers queasy, then Ally Bank is a formidable competitor to community financial institutions.<br /><br />Thanks for the comment!<br /><br />~ JeffJeff Marsicohttps://www.blogger.com/profile/12153599647481141591noreply@blogger.comtag:blogger.com,1999:blog-235433516644980443.post-58017100510850252992013-09-28T01:29:28.612-04:002013-09-28T01:29:28.612-04:00I have never seen an ad for Ally. And if I have I ...I have never seen an ad for Ally. And if I have I had no idea which company it was for. But I do know they have the most incredible interest rates on checking and savings accounts- I have a higher interest rate on my Ally checking account (which I just opened) than I did on my savings at my last bank. And they have no branches that I know of- all online. I've also heard their customer service is awesome. Just some other thoughts to throw in the mix. Anonymousnoreply@blogger.com